With Pico it's easy to launch a customizable donation landing page with no need for designers or developers. Pico is a good alternative to platforms like Patreon, GoFundMe, and PayPal if you're looking to use your own Stripe account. Why use Stripe + an application like Pico over an all-in-one platform? Using Stripe gives you much more ownership over your payments setup – payouts are daily(!) and you are in control of your own supporters' payment data if you ever want to use different tools in the future. You can go from this guide to a live Pico landing page in 20 minutes – we promise!
Launching a donation landing page
First create a free Pico account here. Once your account is created, you can connect your existing Stripe account or create a new one – both through the Pico dashboard. The next step is to create a donation plan and decide what default amounts you want to suggest your supporters give and how you want to customize the appeal (you can customize copy as well as cover and logo images). Here are some great examples of live Pico donation pages:
Marketing to your supporters
Pico landing pages each have their own URL, so you can share them with your audiences on social media, link out to them from you website, or email your supporters directly. If you want to test different messages out you might even split your email audiences up into segments to see if different messaging leads to different open- and click-rates as well as donation conversion overall.
Integrating onto your website
If you already have a website, you can install the entire Pico donation flow on your site using our WordPress plugin or Javascript. Because it's all tied to the same back-end account, your supporters can donate and manage their donations on either your landing pages or directly on-site. Plus, once installed, you can use Pico's email signup popups and donation prompts to grow your email list and drive even more donation conversion over time.
