Become reader-supported with Pico and BlueLena.

BlueLena works with Pico to launch and manage your email marketing and subscription, membership, or donation programs – from technology installation to ongoing marketing and analytics.

Upgrade to best-in-class.

Pico's high-converting signup and checkout experience combines modern design with Stripe's industry-standard payment infrastructure and fraud protection. All of this means you'll enjoy industry-high conversion and less churn.

Rapid checkout with just 3 fields
Responsive card entry
Failed payment auto-responder
Expired card auto-updater

BlueLena is working overtime during COVID-19.

We're launching clients in just days with no startup costs. And by offering a pay-for-performance model, we ensure that even the smallest companies can realize immediate benefits and accomplish sustainable audience and revenue growth.


By publishers. For publishers.

BlueLena was founded by New York Times senior audience marketing executives, Daniel Williams and James Gold (James is currently the owner-publisher of Sentinel Colorado). BlueLena delivers the expertise to help media companies, of any size, in any market, refresh their brand presence and drive new revenue growth.

You're in good company.

BlueLena has launched memberships, donations, or paid subscriptions on Pico for some of the most beloved community publishers on the internet.

Get in touch.

BlueLena will get back to you in under 24 hours.
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