We are no longer accepting applications for this position.


Content Marketing Lead

New York, NY

We’re building the operating system for the creator economy.

Today, Pico is the ultimate subscription and data platform for professional creators and media startups. A small team of 1 to 10 people can scale a multi million dollar digital content subscription or membership business at minimal cost, without writing a line of code, on any site or landing page. No need for dev ops or customer support teams, our platform provides all the no-code tools you need to grow email lists, sell memberships and subscriptions, gate content, and manage your audience all in one place, at scale.

We’re pushing into an exciting new chapter of growth and looking for a Marketing Lead to join our fast-paced, mission-driven team.

We are:

We believe coming up with the best solutions requires not only intelligence and empathy but also the patience to explore, experiment, and even get things wrong every now and then. We also believe product experiences are better when they're designed and engineered by a team of people with diverse backgrounds. We encourage applications from people of all stripes, regardless of your gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or whether or not you have a disability.

You Will:

  • Be a flexible marketing warrior: Partner with our CEO and advisors to build, execute, and optimize strategic marketing programs across all channels and platforms including website copy, audience targeting, social media, longform content, media campaigns, branded visuals, events and conferences, and more.
  • Build and own our relationship with the Creator Community: Be an expert on the creator economy ecosystem, masterfully articulate the capabilities of Pico’s products and services to our target audiences, directly engage with digital creators and entrepreneurs across platforms through comments and DMs, pitch new ideas and tests to grow engagement and build trust, connect our partners and pro consultants with various customer cohorts, and drive results for Pico’s growth through strategic partnerships.
  • Be a pillar for Cross-Functional Initiatives: Externally partner closely with vendors, consultants, and advisors and internally partners with our Customer Experience, Product, and Operations teams to tackle impactful projects such as building an educational content library, creating product feedback mechanisms for social insights, identifying new channels and opportunities, and more!


  • 5+ years experience in content marketing or as a marketing generalist.
  • Experience with project management, writing both long and short form marketing content for online audiences (tweets, blogs), and ideally experience building and designing visual assets (Sketch, Figma).
  • Experience building, maintaining, and growing audiences, ideally including creators.
  • Experience taking on a growth mindset and constantly improving at everything you take on, including utilizing critical feedback as a mechanism to help you improve and the curiosity to experiment even when it may result in failure.
  • Experience working in environments that have deeply vague and undefined problems while collaborating with diverse, cross-functional teams.
  • Ability to provide work examples of various content marketing work such as emails, website copy, blogs, and social media posts.

Why you should join us:

It's a rare opportunity to work on something you love, to have the power to improve the world around you, and to get rewarded for doing it. If protecting the press and elevating the standards of public discourse sound like interesting challenges to you, and if you’re in search of a startup that has de-risked upside and strong validation among the investor community, then working at Pico is that rare opportunity.

As an early employee, you have the chance to not just build an amazing platform, but to also help cultivate a company culture that reflects the type of community of which you want to be a part. Trust, mutual respect, and passion already run deep in our young company's DNA. Jason and Nick became friends in elementary school and started Pico several years after graduating from Stanford together. You'll fit right in if, like us, you're curious about the world, anxious to fix what's broken around you, and thoughtful about how you do it.

There's a lot of exciting work to be done to fulfill the vision and potential of Pico. Join our journey, and let's get there together.

We are no longer accepting applications for this position.

To apply for this role, please email your resume to [email protected].

Want to apply?

Please email your resume to [email protected] along with your answer (preferably in a Google Doc) to the following prompt:

In the show Unbreakable Kimmy Schmidt, Kimmy grows up and spends her young adulthood in a bunker underground where she is held prisoner. After being rescued from the bunker, she’s invited to a talk show in New York City. She’s given a plane ticket in the mail and told that a car will take her to the airport nearby in Indianapolis, but she has no idea what to do once she arrives at the airport. Explain to her in clear and concise instructions how to get on her flight to New York and how to get to the TV studio once she lands in New York. (There will be a limo driver waiting for her outside JFK. The driver will be holding a sign with her name on it.)

Want to apply?

Please follow the instructions in this homework assignment.

Apply for this role

Our Interview Process

We look forward to learning as much as we can about your skills and interests, but we also aim to be respectful of your time. Below are the 3 steps to joining the Pico team:

Apply for the role.

Email your resume (and portfolio, if applicable) to [email protected].


If we believe there is a potential fit, we will schedule an initial interview with you, after which you may be asked to complete a take-home assignment.


The top candidates for this role will then be invited to interview with other key members of the team. From the homework assignment to the job offer, you can expect the process to take 3-4 weeks.