Founding Growth Lead

Help define the next category of Internet commerce – and build the marketing program that dominates it

Pico is building the infrastructure for the next big wave of Internet commerce – that which doesn't require a shipping label. You and the team you eventually build will be in charge of all aspects of Pico's brand and marketing while establishing Pico as a category-defining company.

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You are:

• Creative. You actively seek new, better ways of accomplishing your goals – even those that seem crazy at first. You're fluent in tried and true best practices but always look for the right moment to step outside the box to differentiate Pico from others.
• Data-oriented. You're constantly establishing feedback loops between your actions and their results and let them drive your decision-making.
• Ambitious. You are eager to jump into a fast-moving environment to build an operation at Pico that reflects not just your experience to date but your potential to be one of the world's best at what you do.
• High agency. You're comfortable with defining your own path amidst ambiguity. You figure out how to get done what needs doing even if all the pieces aren't in place.

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You will:

• Work closely with leadership on Pico's go-to-market strategy, refining our positioning and key target segments over time – as many of our customers don't even exist yet(!)
• Collaborate with our customer success team on aligning Pico's customer community and University (our knowledge base and blog) with marketing objectives
• Work closely with Pico's product leadership to bring relevant insights to bear on the product roadmap and onboarding experience
• Have the power to innovate on product, pricing, customer incentives, the customer community experience, and our social media presence to drive awareness of our brand and adoption of our services
• Have access to a generous contractor budget and some in-house design and engineering support.
• Be responsible for hiring a team around you

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You will be responsible for:

• Filling our customer and partner sales pipeline with high-value inbound leads
• Growing our self-service engine across all acquisition channels
• Managing Pico's brand presence as a category leader

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Our ideal candidate will have:

• 7+ years work experience spanning marketing, product marketing, growth operations, founding roles, or consulting
• At least 4-5 years in a venture-backed B2B startup with experience on go-to-market, brand building, and category definition
• 1-2 years experience managing direct reports and outside contractors
• High competency managing marketing analytics, drip sequences, and marketing campaigns

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Expect to be in close contact with Pico's founders, whom you'll be reporting to directly and will contribute to strategic and creative decisions but who will give you wide latitude to own Pico's entire growth and marketing operation yourself. They will make themselves readily available but otherwise leave you to achieve your growth goals, hiring included, as you see fit.

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This position should appeal only to those with the ambition of building and leading a growth team from scratch in a category-defining company like Stripe, Shopify, or Square. You are comfortable being a 'pioneer', managing the ambiguity that comes with writing your own playbook for others to follow – and iterating constantly. On one hand, you are a creative strategist; on the other you are able to roll up your sleeves on all operation details, diving into analytics, refining drip emails, or setting up a referral program from scratch.