We are no longer accepting applications for this position.

JOBS

Content Marketing Manager

New York, NY
Remote

At Pico, we’re building the marketing platform for content creators. And as we enter an exciting new chapter of growth, we’re looking for an analytical and driven marketer to join our fast-paced, mission-driven team to drive awareness of Pico among the creator community and to help us build and execute our integrated marketing strategy.

We believe coming up with the best solutions requires not only intelligence and empathy but also the patience to explore, experiment, and even get things wrong every now and then. We also believe product experiences are better when they're designed and engineered by a team of people with diverse backgrounds. We encourage applications from people of all stripes, regardless of your gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or whether or not you have a disability.

You Are

  • A driven content marketer looking to join a fast-paced startup team and unafraid to introduce new initiatives to accelerate the company’s growth.
  • Interested in the Creator Economy and the growing ecosystem of entrepreneurs building digital business on Instagram, TikTok, YouTube, and other social platforms. 
  • You have a deep background in writing and producing engaging content across a wide range of mediums, including email, blogs, social media, pitch decks, courses, video scripts, and more.
  • Fluent in SEO. You know how to optimize for it and when to break the rules for the sake of “good content.”
  • Familiar with AIDA and building rich, engaging marketing funnels is a side-hustle.

Responsibilities

Be our Marketing Generalist, Content Specialist
  • Become a thought leader and expert on the creator economy. This is your “beat” at Pico.
  • As our content expert, you’ll work to uplevel our content for every channel at Pico. You will ideate, create and lead engaging content projects for blog, email, in-product, social, website, video, documentation, and more
Internal Collaboration, External Coordination
  • Work with our product team to develop and write lifecycle campaigns that move users to action. 
  • Partner with our performance marketing team to develop advertising creative and written assets for our paid partnerships and social media campaigns.
  • Collaborate with both internal and external cross-functional partners (company leadership, Creators, affiliate partners) to develop rich multimedia content that accelerates Pico’s growth.
Become an SEO Master, Syndication Maven
  • Identify SEO keyword targets and optimize existing blog posts.
  • Push our capabilities and go beyond our existing channels with new content types like video, guides, and courses. 

Qualifications

  • 3+ years experience in content marketing, journalism, or as a professional writer.
  • Experience managing SEO strategies and tools, Content Management Systems (CMS), and content strategy for multiple channels.
  • A portfolio of written work to share during the interview process, ideally containing many forms of written content including blog posts. 
  • Experience navigating relationships with multiple stakeholders including external agency partners and building growth reports to present to leadership.
  • Demonstrated understanding of digital marketing techniques and funnels, curiosity for all things growth and marketing, strong copywriting skills, and an eye for design.
  • Experience communicating and collaborating in a highly cross-functional environment with teams and stakeholders such as product and customer success.
  • Experience taking on a growth mindset and constantly improving at everything you take on, including utilizing critical feedback as a mechanism to help you improve and the curiosity to experiment, even when it may result in failure.
  • Experience working in environments that have vague and undefined problems while maintaining a strong sense of urgency and working with velocity.

Why you should join us:

It's a rare opportunity to work on something you love, to have the power to improve the world around you, and to get rewarded for doing it. If protecting the press and elevating the standards of public discourse sound like interesting challenges to you, and if you’re in search of a startup that has de-risked upside and strong validation among the investor community, then working at Pico is that rare opportunity.


As an early employee, you have the chance to not just build an amazing platform, but to also help cultivate a company culture that reflects the type of community of which you want to be a part. Trust, mutual respect, and passion already run deep in our young company's DNA. Jason and Nick became friends in elementary school and started Pico several years after graduating from Stanford together. You'll fit right in if, like us, you're curious about the world, anxious to fix what's broken around you, and thoughtful about how you do it.


There's a lot of exciting work to be done to fulfill the vision and potential of Pico. Join our journey, and let's get there together.

We are no longer accepting applications for this position.

To apply for this role, please email your resume to [email protected].

Want to apply?

Please email your resume to [email protected] along with your answer (preferably in a Google Doc) to the following prompt:

In the show Unbreakable Kimmy Schmidt, Kimmy grows up and spends her young adulthood in a bunker underground where she is held prisoner. After being rescued from the bunker, she’s invited to a talk show in New York City. She’s given a plane ticket in the mail and told that a car will take her to the airport nearby in Indianapolis, but she has no idea what to do once she arrives at the airport. Explain to her in clear and concise instructions how to get on her flight to New York and how to get to the TV studio once she lands in New York. (There will be a limo driver waiting for her outside JFK. The driver will be holding a sign with her name on it.)

Want to apply?

Please follow the instructions in this homework assignment.

Apply for this role

Our Interview Process

We look forward to learning as much as we can about your skills and interests, but we also aim to be respectful of your time. Below are the 3 steps to joining the Pico team:

1
Apply for the role.

Email your resume (and portfolio, if applicable) to [email protected].

2

If we believe there is a potential fit, we will schedule an initial interview with you, after which you may be asked to complete a take-home assignment.

3

The top candidates for this role will then be invited to interview with other key members of the team. From the homework assignment to the job offer, you can expect the process to take 3-4 weeks.