Frequently Asked Questions

What is Pico?

Pico is an all-in-one, verticalized SaaS platform giving entrepreneurs the tools and insights to turn their social media audience into a business. Founded in 2016 by Nick Chen and Jason Bade, the company is supporting the next generation of audience-driven marketing and commerce through its full suite of products and tools.

How does Pico work?

With Pico, anyone can build their own link-in-bio website in minutes. Every Pico Page includes free email and phone number capture to help creators build an off-platform contact list of their biggest fans on social media. With Pico’s new App Marketplace, creators can discover tools that turn Pico into a hub for their growing business, from traffic and engagement analytics to text messaging and revenue solutions, such as a tip jar or even a subscription paywall system for their newsletter or blog. The App Marketplace features numerous integrations with other software platforms, alongside four apps created by Pico: Monetization, Marketing Pro, Website Pro and Messages.

What is Pico’s Monetization app?

With the Monetization app, entrepreneurs can connect their own Stripe account to easily create custom membership plans and virtual donation boxes, with proceeds and earnings deposited directly into their bank account. At this time, Pico is connected exclusively with Stripe, so creators will be able to easily create their account through Pico if they do not already have a Stripe account. If users already have a Stripe account, they’ll be able to directly link it through their Pico login.

What is Pico’s Marketing Pro app?

Marketing Pro enables entrepreneurs to create multiple Pico Pages instead of relying on a one-size-fits-all link-in-bio page. With Marketing Pro, small businesses can tailor their link-in-bio page on each social media platform to their respective audience and accurately track where new subscribers are coming from.

What is Pico’s Website Pro app?

Website Pro allows small businesses to add Pico to any custom website to show subscription popups, configure content paywalls and get advanced analytics on their traffic and content engagement. It’s free to start using Website Pro, with fees increasing over time based on the number of contacts in the creator’s Pico CRM.

What is Pico’s Messages app?

Pico’s new-and-improved Messages app allows content curators to communicate directly with their followers at scale in their most-used communication channel: text messaging. Every Pico user is eligible for 500 free messaging credits per month (enough for a short text message to reach more than 60 recipients), and paid plans for additional credits start at just $9/month.

How much does Pico cost?

It’s free to sign up and create a Pico Page. Creators can then further customize their Pico experience with more tools and services in the App Marketplace that fit their budget.

Pico’s app pricing as of December 7, 2022 is as follows:

Monetization
‍No monthly fee. Pico charges a processing fee of 5% for subscription and pass payments and a fee of 2% for tips and donations. These fees are exclusive of Stripe’s pricing.

‍Marketing Pro
‍$9/month

Website Pro
‍Pricing starts at $0/month and varies based on the number of contacts the creator collects in Pico:

Contacts

Price

0 - 5,000

$5/mo per 500 contacts (but no charge until the creator has more than 500 contacts)

5,001 - 50,000

$5/mo per 1,000 contacts

50,000+

$5/mo per 2,000 contacts

Messages
‍Pricing starts at $0/month and varies based on the usage plan the creator chooses:

Plan

Credits

Price

Free

500

$0/mo

Lite

10,000

$9/mo

Plus

40,000

$39/mo

Premium

100,000

$99/mo

Business

300,000

$299/mo

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