Introducing Pico 2

June 24, 2021

We launched Pico in May 2019 after a year of developing in private beta alongside creators and startups at the cutting edge of digital media. At the time, we had identified a host of needs emerging from a surge of entrepreneurial activity in the publishing industry. Writers and journalists were breaking off and launching ambitious projects, forging their own paths by piecing together off-the-shelf software solutions and experimenting with new direct-to-audience monetization strategies.

In the two years since, we’ve welcomed a wide range of customers, whose entrepreneurial energy has motivated us to continuously make Pico more capable of solving their needs. They’ve also helped us uncover entirely new use cases for Pico, reflecting the rapid pace of change and growth we’re seeing across the broader creator economy.

The publishers for whom we originally created Pico established an audience monetization template now being used by podcasters, fitness instructors, and every type of creator in between. This inspired us to reimagine how Pico’s features might serve a larger set of creator businesses.

Pico 2 arrives today with dozens of new features in a completely redesigned experience, with the goal of bringing more power and customization to the creator:


As creators become more successful, they also find themselves spending more time managing the operations of their business and providing support to their paying members. That’s why we designed Pico 2 to help creators spend less time in Pico.

We’ve introduced a host of new features in the Contacts page, which has been redesigned from the ground up for a best-in-class CRM experience. From simpler quality-of-life improvements — like numbered rows, type-ahead search results, and an email column that stays frozen as you scroll horizontally — to powerful new additions, including advanced filters and bulk editing, Pico 2 is the most powerful and time-saving tool to manage a growing creator business.


Professional creators often come to Pico because they’re seeking to unlock their next growth opportunity with more ways to control how their brand is presented and how their audience is asked to sign up or pay.

In Pico 2, you can now easily spin up an unlimited number of landing page offers without creating additional products in your Stripe account. Pico’s new popup prioritization queue also makes it easy now to manage an unlimited number of on-site popup offers that target specific segments of your audience at just the right moment.

With the new visual Offer Editor in Pico 2, it’s also now possible to customize the text formatting and to set a unique cover image in each landing page and popup, ensuring that your message is presented just the way you want it.

What’s Ahead

Today’s release of Pico 2.0 is just the beginning of what we have in store for the world’s most ambitious creator businesses. In the coming months, we’ll be releasing improvements to the subscriber checkout flow, more tools to analyze the performance of your business, more options to customize your Pico landing pages, and more apps and developer tools to help you integrate your favorite services into your Pico workflow.

This Pico 2 product foundation, along with our recently expanded engineering, quality, and customer success teams, also allows us to develop these new features with greater speed and reliability. We can’t wait to share with you what’s coming next.

Have feature requests or thoughts you’d like to share? Email us at [email protected] at any time. We’d love to hear from you!