Pico Announces Beta Release of Free Link-in-Bio Tool to Help Creators Transform Audience Relationships into Consumer Revenue

November 10, 2021

Pico Announces Beta Release of Free Link-in-Bio Tool to Help Creators Transform Audience Relationships into Consumer Revenue

November 10, 2021

NEW YORK CITY, November 10, 2021 –  Pico, the data and subscription platform that helps creators own and grow their audience, today announced the beta launch of its link-in-bio product, PicoLink. This free tool offers creators and entrepreneurs a visually stunning, customizable page to house links to all of their content and commerce channels in one centralized place.

PicoLink is the first link-in-bio platform that offers seamless payment functionality, advanced audience analytics, and a professional CRM that enables creators to have full ownership of their audience data. Through PicoLink, anyone can convert their social media followers into contacts and customers through subscriptions, donations, and third-party commerce channels. 

“We created PicoLink to help creators build a beautifully designed digital storefront and go direct-to-consumer, without having to pay for costly and sophisticated software,” said Nick Chen, Co-founder and CEO of Pico. “This furthers our vision to provide an open ecosystem for creators to build any type of business across all formats and platforms. And in turn, it’s accelerating our mission to make creative Internet entrepreneurship accessible to more people.”

Pico is the leading solution for digital entrepreneurs and independent media startups, and with today’s introduction of PicoLink, the company is expanding its suite of solutions to help everyone across the creator economy build and grow their online business. While in beta, PicoLink will roll out the following creator features from now through the end of the year: 

  • Express themselves: PicoLink is the only link-in-bio product that supports rich text and generates link previews, allowing creators to present their links as a curated social media feed that aligns with their brand aesthetics and business model.
  • Turn followers into contacts: Creators can own their audience relationships with PicoLink’s best-in-class email signup toolkit, which includes built-in social login options, multi-newsletter selection, and native integrations with all of the top email service providers.
  • Get to know their audience: Pico goes beyond pageviews and link clicks, breaking down where traffic is coming from and which links are resonating with each audience segment. And unlike with some other link-in-bio providers, these insights are 100% free.
  • Offer seamless payment for audiences: Pico will soon make its powerful subscription and one-time payment functionality available to all PicoLink users, making it seamless for creators to offer rich, premium experiences across multiple content channels.

To learn more about PicoLink, visit

About Pico: 

Pico makes it easy for creators and entrepreneurs to grow online businesses by helping them better understand and monetize their audience. Its mission is to help more people fulfill their entrepreneurial potential by providing access to monetization tools, infrastructure, and resources that enable them to do their best work at scale and have full ownership of their online business. From link-in-bio pages to website plugins, Pico provides the tools online business owners need to transform audience relationships into consumer revenue. 

Pico was founded by Nick Chen and Jason Bade to create a better economic model for the next wave of online businesses, centered on trust and community. The company has attracted a diverse group of digital creators and media startups such as Defector, The Generalist, Wait But Why, The Colorado Sun, Indy Week, Discourse Blog, Trapital, Civil Eats and The Texas Observer, among many others. The company is backed by top investors, including Stripe, Bloomberg Beta, Bullpen Capital, Precursor Ventures, and Village Global, and its headquarters are in New York City.

Learn more at

Media Contact: 

Pico Press Office

Metro Public Relations, [email protected] 

Level up your creator business.

Pico gives you a beautiful link-in-bio page and powerful audience analytics.

Plus, send text messages directly to your top fans — all in one hub designed just for creators.